When implementing a B2B demand generation programme, conventionally its success is measured by the number of opportunities found. However, given the new virtual landscape in which we find ourselves working, this view could be considered short-sighted – it misses the vast amount of intelligence that the programme should also create. While qualified opportunities are, quite […]
While it might appear beneficial to keep it in-house, outsourcing provides the ability to scale faster with the benefit of allowing you to minimise overheads.
Earlier this year we read that a business-to-business marketing agency took issue with campaigns that only focused on delivering ‘leads’. The agency, which is undoubtedly bursting with creativity, claimed that focusing too tightly on ‘leads’ could curtail the imagination used for communications. We won’t argue with that view. But our reason for not placing too […]
How’s your business been doing in terms of new deals recently? To answer that question meaningfully, of course, you need a benchmark: a point of comparison, such as a historical value or an industry average. That’s why it’s interesting to take a look at recent industry benchmark data from HubSpot, which uses a January 2020 […]
Europa Communications has had a facelift. From this month, we have a new corporate identity, with a new logo and a new website. Obviously, we are excited with the changes and are keen to hear your thoughts on the new look. But as with any rebranding project, what really matters is what’s under the bonnet. […]
Expect plenty of ‘aren’t things different now’ commentaries as we look forward to what 2021 will bring. To say that 2020 was unusual is a massive understatement, but then trying to find an apt description for the last 12 months isn’t easy. It was a year like none of us has experienced before.
After the year we’ve had, marketing executives could be asking Santa for sacks of budget, authority, needs and timeline (BANT)-qualified leads this Christmas. But if an agency offers you a list of allegedly good-to-go prospects for a bargain, think twice before counting yourself lucky. At Europa, we’ve seen a rise in the number of clients […]
It’s been a tough year for event organisers. The virus has put paid to the idea of getting all your customers, commercial partners and even employees together in the same space. Executives have had to trade the lectern for the videoconferencing platform. And yet, for now at least, it seems to have worked. After being […]
You might be forgiven for having pretty much given up on tele-based demand generation over the past months. With coronavirus leading to lockdowns, layoffs and logjams for half the year, it might have seemed that there was never a good time to find prospects on the phone. And with 2021 around the corner, has anything […]
Europa Communications has announced that Fiona Holland, supported by her management team, has completed a management buy out of their specialist IT business development business backed by Bolton-based entrepreneur, Nick Bate. The Board would like to thank founder, Alan Haley, for his dedication and drive during the past 26 years – his knowledge and experience […]