How’s your business been doing in terms of new deals recently? To answer that question meaningfully, of course, you need a benchmark: a point of comparison, such as a historical value or an industry average. That’s why it’s interesting to take a look at recent industry benchmark data from HubSpot, which uses a January 2020 […]
Europa Communications has had a facelift. From this month, we have a new corporate identity, with a new logo and a new website. Obviously, we are excited with the changes and are keen to hear your thoughts on the new look. But as with any rebranding project, what really matters is what’s under the bonnet. […]
Expect plenty of ‘aren’t things different now’ commentaries as we look forward to what 2021 will bring. To say that 2020 was unusual is a massive understatement, but then trying to find an apt description for the last 12 months isn’t easy. It was a year like none of us has experienced before.
After the year we’ve had, marketing executives could be asking Santa for sacks of budget, authority, needs and timeline (BANT)-qualified leads this Christmas. But if an agency offers you a list of allegedly good-to-go prospects for a bargain, think twice before counting yourself lucky. At Europa, we’ve seen a rise in the number of clients […]
It’s been a tough year for event organisers. The virus has put paid to the idea of getting all your customers, commercial partners and even employees together in the same space. Executives have had to trade the lectern for the videoconferencing platform. And yet, for now at least, it seems to have worked. After being […]
You might be forgiven for having pretty much given up on tele-based demand generation over the past months. With coronavirus leading to lockdowns, layoffs and logjams for half the year, it might have seemed that there was never a good time to find prospects on the phone. And with 2021 around the corner, has anything […]
Europa Communications has announced that Fiona Holland, supported by her management team, has completed a management buy out of their specialist IT business development business backed by Bolton-based entrepreneur, Nick Bate. The Board would like to thank founder, Alan Haley, for his dedication and drive during the past 26 years – his knowledge and experience […]
2020 has kicked off with a whole host of new challenges for marketers and salespeople who were banking on their events calendar to generate new business or accelerate existing relationships. The Corona effect, severe weather conditions, transport issues and security fears have all conspired to stop us getting in front of customers and business partners, […]